Jobs · Business and ownership

Social media manager (hospitality)

Runs social channels for hospitality venues or groups, creating content and building community. Short-form video now drives much of the discovery for restaurants and bars, so this role can directly move bookings. It also means handling complaints in public and working with influencers under ASA disclosure rules.

A real shift

Shooting content in venues around service times, often with chefs and bartenders on camera. Scheduling posts, replying to comments and messages, and flagging reviews to managers. Weekly reports on reach, engagement and bookings help decide what to do next.

Skills that matter

  • Content creation
  • Community management
  • Trends awareness
  • Analytics

Qualifications

  • Digital marketing courses

Where it leads

  1. Social media manager
  2. Head of social
  3. Marketing manager

What we'd ask on the show

  • Going viral with a dish
  • Instagram versus reality
  • Reviews and responses

Work as a social media manager? Come on the show

More in business and ownership

Area managerOperations directorHospitality recruiterLearning and development managerHR business partnerHospitality marketerVenue content creatorHospitality PR

Worth knowing

Hospodality

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