A real shift
Pitching stories to journalists, writing press releases and arranging tastings for writers. Running launch nights and press dinners, then tracking coverage. When something goes wrong, drafting statements quickly and advising owners on what not to say.
Skills that matter
- Media relations
- Writing
- Events
- Crisis management
Qualifications
- CIPR qualifications
Where it leads
- Hospitality PR
- PR director
- Agency founder
What we'd ask on the show
- Opening night buzz
- Critics and reviews
- Managing a crisis
