Jobs · Business and ownership

Drinks rep / brand ambassador

Represents drinks brands to venues, building listings, back-bar presence and staff knowledge. Ambassadors often come from bartending and spend their time training teams, running events and championing cocktails. Responsible drinking principles, including the Portman Group codes, shape how brands can promote.

A real shift

Visiting bars and restaurants, hosting staff training and tastings, and supporting promotions. Evenings and weekends are often spent at events, launches and trade shows. Relationships are everything, so reliability and follow-up matter.

Skills that matter

  • Drinks knowledge
  • Sales
  • Presentation
  • Networking

Qualifications

  • WSET qualifications
  • Spirits courses

Where it leads

  1. Drinks rep / brand ambassador
  2. Brand manager
  3. Trade marketing

What we'd ask on the show

  • The brand ambassador lifestyle
  • Listings and deals
  • Drinks trends

Work as a drinks rep / brand ambassador? Come on the show

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Worth knowing

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