The money
Revenue comes from treatment fees, memberships and retail sales. Treatment room utilisation and therapist productivity drive revenue. Labour is a large share of costs due to one-to-one service. Retail can lift margins significantly. Hotel spas often support room rates and packages rather than standalone profit.
Numbers that matter
- Treatment room utilisation
- share of bookable hours used
- Revenue per treatment hour
- income per room hour
- Retail attach
- share of guests buying products
- Therapist productivity
- treatments per shift
- Membership retention
- renewals
What keeps owners up
- Therapist burnout and repetitive strain
- Commission-based pay
- Rising energy costs for pools and thermal areas
- Wellness claims and regulation
- Recruitment of qualified therapists
What we talk about
- Therapists' bodies and the limits of the job
- Wellness tourism and its promises
- Sauna culture and community bathing
- Hotel spa economics
- Retail pressure in treatment rooms