The money
Platform commissions typically take a significant percentage of each order, often around a quarter to a third depending on the deal. Packaging costs add to food cost. Rent may be lower than high-street sites, but utilisation must be high. Multiple brands from one kitchen spread fixed costs. Customer loyalty is weak, so marketing spend can be large.
Numbers that matter
- Orders per hour
- throughput
- Average order value
- spend per order
- Commission %
- platform fees
- Ticket time
- minutes from order to pickup
- Rating score
- app reviews
What keeps owners up
- Platform dependency
- Courier pay and employment status
- Neighbourhood complaints about noise and traffic
- Brand trust and transparency
- Packaging waste
What we talk about
- The kitchen you never see
- Virtual brands and honesty to customers
- Courier rights and gig work
- Platform fees and restaurant margins
- Is delivery the future of dining