Younger adults are often described as drinking less and going out differently from previous generations, and operators feel it, especially in late-night bars and clubs. Cost plays a big part, with rent and living expenses squeezing disposable income, but habits are changing too: more interest in health and wellbeing, socialising online, and wanting nights out to feel worthwhile rather than routine. Many young people still go out, but they plan more, spend more carefully and want experiences they can share. Venues have responded with competitive socialising like darts, karaoke and games, run clubs and daytime events, earlier finishes, better soft and alcohol-free drinks, and clear pricing.
Safety matters, so visible welfare policies, good lighting and trained staff help. Some argue the generation is simply going out differently rather than less. For hospitality, the lesson is that a drink alone is no longer the draw: young guests want a reason to leave the house, a sense of community and value for money.
What we ask on the show
- Is Gen Z really going out less, or just differently?
- What does a great night out look like to a 22-year-old now?
- Has competitive socialising saved the high street or just changed it?
- How should late-night venues adapt to survive?